Jo Lacey
The Growth Equation for Podiatry Clinics
Jo Lacey is the Head of Account Management at Splice Marketing, Australia’s leading full-scale healthcare growth agency. Bringing decades of marketing experience to the table, Jo has engineered growth strategies across the entire healthcare spectrum, from single-practitioner startups to global medical device and med-tech giants. This unique breadth of expertise gives Jo a deep understanding of why healthcare businesses stall and how they sustainably scale.
At this years Busines in focus event, she will break down Splice’s signature Healthcare Growth Equation:
Growth = Demand × Trust × Conversion × Measurement
Jo will show podiatrists how to audit their own practices, identify where they are leaking growth, and master the four critical pillars of visibility, reputation, narrative authority, and compliance. Outside of healthcare marketing, she can be found in the garden or hunting out the best coffee shops in Brisbane.