The Growth Equation for Podiatry Clinics

Jo Lacey and Bennet Aladin are the driving forces behind client success at Splice Marketing, Australia’s leading healthcare full-scale growth agency. Together, they help Australian clinics and health organisations achieve practical, measurable, and compliant expansion.

As Head of Account Management, Jo brings decades of marketing expertise to the partnership, having engineered growth strategies for everything from single-operator startups to global medical device giants. As the Healthcare Growth & Partnerships Manager, Bennet draws on his deep background in healthcare operations, accreditation, and quality improvement to help clinic owners identify the exact bottlenecks stalling their business performance.

At the Business in focus event, Jo and Bennet combine their strategic and operational expertise to present the Healthcare Growth Equation: Growth = Demand × Trust × Conversion × Measurement

Designed specifically for podiatry clinic owners and allied health leaders, their joint session will provide a clear, actionable framework for diagnosing growth limitations. Delegates will walk away with the practical tools and takeaways needed to immediately optimize their systems and scale their practices with confidence.